5 Smart Public Relations Strategies for Emerging Companies | Article – HSBC VisionGo

Five strategies that can be used by emerging companies to establish a stronger public relations strategy
Startups  ·    ·  2 mins read

Hong Kong

5 Smart Public Relations Strategies for Emerging Companies | Eight Public Relations

Small and medium enterprises form the backbone of Hong Kong. According to Hong Kong’s Trade and Industry Department, there are over 340,000 small and medium enterprises accounting for 98% of all companies and 45% of the workforce in the private sector.

Figures published in 2018 show SMEs with less than 10 persons (micro-enterprises) amounted to 302,000, representing 90% of all enterprises.

In most industries, there are plenty of established players who have a firm grip on the public relations landscape. As a result, it can be hard for small business owners to get their names out there.

As a small business owner, you have an opportunity to form a public relations strategy around your unique story. Yet public relations can be a daunting task for any company, but it is especially challenging for micro-enterprises.

Here are 5 useful public relations tips for emerging, micro-enterprises, and small businesses.

1. Establish a Clear Public Relations Campaign Goal and Strategy

One mistake public relations professionals often make with small and emerging businesses is to use a one-size-fits-all strategy. However, the specific goals of each company will vary, so it is important to establish a public relations strategy that is tailored to suit your particular needs.

For example, public relations can help emerging companies to build brand awareness, create a positive company image, generate leads, and much more. When planning public relations activities, it’s important to keep the business’ overall objectives in mind.

2. Create Interesting and Engaging Content

Another key element of public relations is content creation. This involves developing interesting and engaging content for both online and offline audiences.

When creating content, it’s important to keep your target audience in mind and to ensure that the content is relevant and interesting to them. Facebook content will be different to LinkedIn. Instagram content will be the same or similar to Facebook. An announcement on Twitter needs to be compact.

3. Make Your Company’s Voice Consistent

Public relations is essential for small and medium-sized enterprises (SMEs) and micro enterprises and making your company voice (or messaging) is imperative. This is how you communicate with your customers, the public, and other businesses. And it’s not just about advertising or marketing; public relations also include customer service, public affairs, and community relations.

The voice of your company is what people remember and associate with your brand. This means you need to be careful about how employees speak about the company on social media, in interviews, and through other channels.

Every place used to describe your company needs to be the same or carry consistent messaging, as this is key to company promotion.

4. Use Social Media Wisely

Social media is a public relations strategy. SMEs and public relations go hand-in-hand because public relations can boost visibility, which gets your brand out there to the public.

Facebook, Twitter, and Instagram, and other social media platforms allow you to engage with customers informally. This is perfect for the small business owner who wants to create relationships.

A big tip: If you post on LinkedIn, always hashtag the name of your company to broaden your reach. When people click on #eightpr on LinkedIn, Twitter, Instagram, etc., they can see all the posts by Eight Public Relations. 

5. Keep Public Relations Personal

A big trend is personalization. By telling customers what they need to know about the product becomes more relevant to them. For example, if you sell food, then customers will want to know if it is organic. If you sell jeans, people will want to know where they can buy them.

With public relations, you create a unique experience for every customer.

Another way public relations can help SMEs is by providing authenticity and transparency within the public eye: the public wants to see behind closed doors, and public relations allows them that opportunity without compromising your company’s integrity.

For example, if you sell glass containers, people are curious about how they are designed, produced, and distributed. This adds a human touch to the brand, is memorable, and reinforces the care and attention taken for every single product.

Conclusion

The public relations strategies you employ when your company may differ from those you will use once it has been established.

In this article, we’ve provided 5 public relations tips that can help emerging companies succeed in today’s competitive market.

Eight Public Relations is ready and waiting to partner with you to create a successful public relations plan tailored for your business goals.

Eight Public Relations
Eight Public Relations