Eight PR | 6 Top Content Marketing Strategies | Article – HSBC VisionGo

Content marketing is a great way to attract new readers and keep them coming back for more. But how?
Marketing  ·    ·  4 mins read

6 Top Content Marketing Strategies 

Content marketing is a great way to attract customers and build your brand, but it can be very difficult to get started.

Creating content for your website or blog can seem like an overwhelming task if you don’t have the right tools or knowledge. You might not know where to start, how much time it will take, what topics are popular with readers, etc.

If you’re looking to improve your website’s traffic and engagement, then you should consider using content marketing. Content marketing is a great way to attract new readers and keep them coming back for more. In this article, we will discuss the six best content marketing strategies you can use to improve your website’s traffic and engagement.

Creating a content strategy can seem daunting, but it doesn’t have to be. Here are a few tips to help you get started. 

Let’s dive in.

  1. Start with a Plan

Before you create content, you need to have a plan. Without a plan, you’ll likely end up wasting time on topics that no one is interested in, or worse, you’ll produce low-quality content that will do more harm than good.

The key to writing high-quality and useful content is choosing a topic that people will search for and then creating the best piece of content on that topic. 

2. Choose a Topic that People are Interested in

The best way to find a topic that people are interested in is to look at the headlines of online or printed newspapers and magazines. The topics that are being covered in the news are usually the ones that people are most interested in.

Another way to find a topic is to look at the comments that people are leaving on blogs and articles. If you can find a topic that people are passionate about, you’re likely to get a lot of readers.

Once you’ve chosen a topic, it’s important to do your research so that you can write an accurate and informative article. Make sure to fact-check any information that you include in your article.

Your headline is the first thing that people will see, so it’s important to make it as enticing as possible and try to include a benefit or an action word.

Your first paragraph should summarize what your article is about, and it should also make people want to continue reading your article by hinting at the information that they will find if they do.

To keep people’s attention, try to vary the length and structure of your paragraphs. Use images, graphs, and videos to break up the text and add visual interest.

  1. Focus on Quality, not Quantity

There is too much noise and useless information online, so people ignore articles that don’t look like they’re worth their time. You should try to write articles that can provide readers with a lot of value in each article, then they will be more willing to take the time to read it.

This doesn’t mean you should focus on writing long articles with walls of text. Instead, try to break your article up into smaller chunks so that readers can get a good understanding of what you’re trying to say without getting overwhelmed.

Quality over quantity is always the better way to go.

You should try to be as consistent as possible with the tone and writing style you use in each article. Having a single voice that’s easy to recognize across all your articles will make you more relatable to your readers because they’ll feel like they’re getting advice from a friend instead of a random person.

  1. Build Content that Matters to Your Audience

For content marketing, it’s important to remember that you’re writing for your audience, not for yourself. If you can produce content that matters to them, they’ll be more likely to stick around and keep coming back for more.

And of course, you need to produce more than just blog posts and articles. You also need to create social media content, videos, images, and infographics.

But what if your company is running out of ideas and struggling to come up with new content? What if you’ve already blogged five times this month and your audience is showing signs of blog burnout?

If that sounds familiar, then you might want to consider hiring Eight Public Relations as your content writer. We can help you come up with new ideas and produce high-quality, engaging content that your audience will love to read.

  1. Tell Stories that Resonate with Your Audience

One way to produce content that matters to your audience is to tell stories that resonate with them. Stories are a great way to connect with people on an emotional level, and if you can make your readers feel you understand their problems and concerns, they’ll be more likely to trust you.

For example, when selling consulting services to marketing professionals, you could write an article about the dangers of misaligned sales and marketing goals. This story would resonate with marketing executives who might face this issue every day.

Once you’ve shared your experiences and made them feel understood, they’ll be more likely to see your perspective and buy your products or hire you for services.

The importance of storytelling resonates across the content marketing world today. Using compelling language, unique value propositions and an ability to connect with your audience are all ways you can improve the quality of your content and use personal expression to set yourself apart from the competition.

If you can make your readers feel like you understand their problems and concerns, they’ll be more likely to trust you.

  1. Tailor Content to the Platform

When creating content, it’s important to tailor it for the platform you’re using.

Likewise, if you are posting on social media, your tone and language should differ if your post were an article or press release.

Here are some tips on how to tailor your content for the platform you’re using:

  1. Tone and style - Tone is how you say something, while style is what you say. For example, the tone of a tweet (shouting “YOU HAVE TO BUY THIS NOW!”) differs from the tone of a blog post (writing in a calming, conversational tone). Similarly, the style of a tweet (including using abbreviations and all-caps) differs from the style of a blog post. 
  2. Word choice - The words you use on social media should be short and easy to read. For example, on Twitter, you might use acronyms and abbreviations, while on Facebook you might use full sentences.
  3. Length - Your social media posts should be short and to the point since people are likely scrolling through their feeds quickly. Blog posts can be longer, but make sure they’re easy to read and don’t require too much time and effort to digest.
  4. Formatting - Social media posts should be formatted as concisely as possible, while blog posts can include links and images to break up the text. Make sure your message is clear and consistent on every platform you’re using.

If you want to create content that resonates with your customer, it’s important to know where they are in their journey. Tailoring the type of content for each platform is an easy way to do this.

 You can also use storytelling techniques like narrative structure and emotional triggers. These resonate well when shared on social media platforms, which means more people will see them than when these same stories are published as blog posts or articles on a website. 

Whatever strategy you choose, make sure it has high quality so customers don’t click away from your page before reading through all the information provided.

To help develop a plan or create content for higher-quality marketing campaigns, contact Eight Public Relations today.

 

Eight Public Relations
Eight Public Relations