6 video marketing tips for e-commerce business | Article – HSBC VisionGo
The customers of online products are on the internet because they get to see what they are buying, right? This is quite obvious! It also calls for e-commerce marketing professionals to invest profusely in top-quality product pictures, product reviews, and irresistible product descriptions.
Nevertheless, marketers need to know that nothing narrates a brand story quite like a stunning and engaging video. Video marketing statistics put that customers have a higher chance of buying products if they are able to see tutorials and demo videos of the same.
(Yes! And that’s why SleekFlow has just started to develop our YouTube Channel:
Marketing your e-commerce business can be a difficult proposition and also a major investment, but the payoffs are always worth it. It works to have an omnichannel promotional strategy for your e-commerce business but creating one has its own struggles
Some tips that can help you out with your e-commerce video marketing are as follows:
1. Your video is your brand story
You are an e-commerce business which means you will be all over the internet. This might make it difficult for the visitors to distinguish your brand from the others. For online buyers, it's a challenge to choosing the best e-commerce portal.
This is where the requirement of a good background story comes in. The right story narrated in the right way will make your brand exclusive, and it will even stand out from the crowd. So, what must you do to come up with your brand story so it hits the bull's eye?
Cut corners from posting blogs if you want to grasp their attention quickly. You should go for vlogs instead because they are very effective and then even narrate a captivating story.
Videos help in evoking the emotions of the audience by displaying soothing sounds and heartwarming visuals. A thought-provoking story hooks the audience's attention and gives them a good impression of a brand.
2. Product close-ups are compulsory in your e-Commerce marketing video
Your sales will increase if you start incorporating product demonstrations in your videos to market your e-commerce business.
Showcasing products more clearly from different close-ups and angles will give potential buyers a better understanding of what they are purchasing. This will automatically increase conversions and sales.
As per studies, around 80% of the online buyers stated that they watch product videos to get the confidence in buying a certain product online. Here, you must create the best product videos by editing them through video editing software.
3. Get more “How-To” videos
Apart from Google, do you know what’s the biggest search engine?
It’s YouTube. People often search on YouTube when they don’t know “how” to do something. That’s where you should include “how-to” videos related to your business in your content strategy.
Incorporating how-to videos works for e-commerce marketing because people generally look for answers to their queries on different search engines by using the "how-to" term.
To be more specific, tutorial or how-to terms are the most sought-after keywords when searching for relevant content on YouTube and Google. The number of searches conducted online using these terms alone speaks of their significance and advantage.
How-to videos help generate traffic surges, and hence, they are crucial for a brand's marketing success. Such videos help the audiences in solving their problems. These are also entertaining videos that people can access easily from their smartphones and other devices.
As an e-commerce site, it is quite likely for you to have tons of different products showcased on your platform. Thus, how-to videos can help show the customers the best, suggested way of using a particular product.
This type of content draws the interest of the target audience and even generates a new audience looking for problem-solving steps or guidelines.
Here are other video marketing tips:
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