With the rise of eCommerce businesses, it becomes imperative that sellers are able to deliver on the same experience in their customers’ homes as they would in retail stores. Packaging is one of the most effective ways of translating your brand experience offline, acting as a relay for your message to your customers. However, where does one start when it comes to packaging? This article will cover some of the basics of packaging, including:
There are hundreds of paper types, all with its own unique attributes and properties. Here are a few of the popular options used across different eCommerce businesses.
Kraft is one of the sturdier, more eco-friendly options of paper to choose from.
Solid Bleached Board (SBS)
A high quality paper board with characteristics that enable the highest quality print.
Clay Coated Board (CCNB or CRB)
Also known as Clay Coated News Back and Coated Recycled Board.
Anytime you open up a box that carries an expensive and/or heavy item, you may come across fluting. Fluting (also called corrugation — essentially describing the same material) is a wavy layer of paper you normally see in between the paperboard. Fluting is optional, since many packaging do not require strong and sturdy boxes. Perfume or make-up brands that you find in stores rarely have fluting for their packaging, relying on the paper’s own natural thickness instead. However, for many eCommerce packaging such as mailer boxes used in subscription box businesses, adding fluting to the paper board (kraft, SBS etc.) is highly recommended.The size and height of the wave provides a varying level of thickness and cushioning, but E-Flute and B-Flute are generally the most common choices.
Petroleum Based Ink
Our thoughts? Soy based ink is the way to go if you want to be conscious of the environment. (Side note: we use soy based ink for all of our packaging!)
We’re here to help businesses create impactful first impressions with their customers through packaging and branding. Visit our website to get started and learn more about how we’re helping businesses tell their brand story!
PackMojo makes it easy for businesses to get custom packaging in low volume. Our platform allows anyone to order custom packaging in low volume (MOQs of 30). Now anyone can create custom designed packaging that rivals the quality of luxury brands.