Let’s assume you’re reading this on your day-off from your mentally exhausting job. After your morning workout, during your laid-back breakfast, you want to catch up a little with the business world (before your trip to the beach). Now I’m offering you another option for today. That is to build your “one-man-brand" online. You have no idea how much you can accomplish with one laptop in 12 hours.
9:00 am - 9:15 am Your mental preparation for your business
9:15 am - 9:45 am Come up with a business name and tagline
9:45 am - 1:00 pm Research on the business trend
2:00 pm - 4:45 pm Build Your Product Prototype
4:45 pm - 9:00 pm Brand Building
Traditional Definition of Brand-building:
A process of generating awareness and promotion of the services of a brand through various advertising campaigns.
The Fundamental Brand-building in this article:
A process of building your brand from scratch that generates root exposure.
9:00am - 9:15am
Your mental preparation for your business
9:15am - 9:45am
Come up with a business name and tagline
09:45am - 1:00pm
Research on the business trend
With a business prototype, you should have gained more understanding and ideas about your business already. You may be confident about the result, but let’s give it some tests to remove the business risk.
2:00pm - 4:45pm
Build Your Product Prototype
You are probably thinking about starting a business with your existing knowledge on the product/service that built around your passion. To construct a prototype systemically yet creatively, you may use the five-stage Design Thinking model proposed by the Hasso-Plattner Institute of Design at Stanford (d.school). The five stages of Design Thinking are: empathise, define, ideate, prototype, and test.
Empathise → Define → Ideate → Prototype → Test
4:45pm - 9:00pm
With your prototype ready, it’s time to spend the last few hours deciding on the traditional sense of brand building.
So that's it, the 12 hours well-spent on your "One-Man-Brand"
Susan Butcher once said
I don’t know the word ‘quit.’ Either I never did, or I have abolished it.
You may consider this day a long day and start wondering if having a side business will exhaust you in the following days. The brand-building obstacles you face feels enormous but it's not - at least not for you, an entrepreneur that is about to make the dear lessons learnt as paycheques.