How Should a Marketer React Under a Gloomy Market? | Article – HSBC VisionGo

The economy has been falling lately, and businesses have been affected. Learn how to improve your business strategy to adapt to the new normal.

Marketing  ·    ·  1 mins read

Because of the pandemic, many projects have been held up. Hence, it leads to the idling of resources and time. What should a marketer do at this moment?

Plan for Future Programs

First of all, marketers may start planning for future programs. As many of the jobs have been postponed, the relevant workforce is also idling. It might be a good time to rearrange human resources for future preparations. Start data collection and trial tests. Leave the rest until it's the right time to publish.

Take Advantage of Free New Learnings

Second, marketers may equip themselves by studying new things. Many foreign websites have opened up courses to the public for free. Take search engine optimization (SEO) as an example. The blogs and courses on Ahrefs and Moz are free to access. Perhaps the content provided might be at an elementary level, but it's also a good opportunity for beginners to learn from scratch. If you are more interested in using Facebook and Instagram, here is a straightforward way to help you fully understand the website's functions. Facebook Blueprint has everything on it. You can learn how to make ads or start live broadcasting.  All these are openly accessible.

Optimize Social Listening

It might also be the time to consider how a brand should carry out social listening properly. Usually, when a campaign promoted on social media successfully attracts many in attending a function, marketers would be quite satisfied with the outcome. However, since it is something publicly shown on social media, reviews and comments would also pop up on the same platform. These may not be counted seriously in the previous time, but now is a suitable moment for brands to establish social listening. It will help a brand to better understand and cultivate its position in the market.

During the pandemic, it's fortunate to witness that the love and care for our surroundings spread out faster than the virus. Companies may also consider giving back to society and overcome difficulties as a whole. Such participation will be recognized and hence may build up a stronger bond with the citizens. It is time to reinforce the social responsibility of the companies.

Finally, remember to grasp the time and keep up the momentum for a better future. Try with the above suggestions and take a step forward to help yourself for a big leap in the future.


Bernie Wong
Bernie Wong