Marketing has changed drastically in terms of how audience engages with content, the type of content and how it is presented. It is very important for marketers to leverage marketing tools and promote their products and services for targeted audience.
This chart shows the flow from promotional marketing channels to a generated lead.
There are even more channels you can use to get visitors to become leads. Let’s go into depth on these and talk about a few others.
Content is a great way to guide users to a landing page. Typically, you create content to provide visitors with useful, free information. You can include CTAs anywhere in your content — inline, bottom-of-post, in the hero, or even on the side panel. The more delighted a visitor is with your content, the more likely they are to click your call-to-action and move onto your landing page.
Email is a great place to reach the people who already know your brand and product or service. It’s much easier to ask them to take an action since they’ve previously subscribed to your list. Emails tend to be a bit cluttered, so use CTAs that have compelling copy and an eye-catching design to grab your subscriber’s attention.
The sole purpose of an ad is to get people to take an action. Otherwise, why spend the money? If you want people to convert, be sure that your landing page and offer match exactly what is promised in the ad, and that the action you want users to take is crystal clear.
The great thing about using your blog posts to promote an offer is that you can tailor the entire piece to the end goal. So, if your offer is an instructional video on setting up Google Search Console, then you can write a blog post about how to select your marketing metrics … which would make your CTA highly relevant and easy to click. You can optimize your blog with longtail keywords and phrases so that Google algorithms can acknowledge your page content and boost your website ranking.
Social media platforms make it easy to guide your followers to take action, from the swipe up option on Instagram stories to Facebook bio links to bitly URLs on Twitter. You can also promote your offerings on your social posts and include a call-to-action in your caption. Nowadays, no one underestimates the power of social media. Lots of things can go viral and can give you a great momentum in your business. Posting great content on social media means much more for user to engage, learn and take away something from your page.
Upload a short video about your products and services. Audience are more likely to engage with a short video, image and text. Your video can be showcase exactly what your product looks like and it can be seen as a more transparent way to represent your company and products to audiences. Integrate videos on your website and social media platforms so that you increase your audience reach. Remember to follow up with CTA/ link in the video description so that you can divert your traffic directly to your campaign destination.
People are always overlooking educational aspect and the value it can bring. So you have a fantastic product/ service you want to reach out to other people. Why not find a sub-topic and host a seminar event to educate people how your ideas solves that problem. Don't have the time, money and venue to host an event? Host a webinar so that you can engage with your target audience online. This will only take you an hour or so but interested parties will surely join your webinar event to want to proceed to gain more insight on the topic. This is where you have the chance to show off your product/ services online without a dollar!