Let's enrich your company profile in HSBC VisionGo to gain more exposure! | Article – HSBC VisionGo

HSBC VisionGo now launched a new page of “Partnerships” to help your company increase exposure. Let's walk through the steps!
Marketing  ·    ·  3 mins read

Whether your company belongs to taxation, law, e-commerce, marketing and promotion, technology software or other industries, it has the opportunity to be listed on the “Partnerships” page now, so that more potential customers can reach your company and establish partnership more quickly.

In addition, an “About Us” page has been added as part of company profile to help your demonstrate your company expertise and strengths more comprehensively.  Unlike the short description of your company which is shown below the company name, you can introduce your company in more details on the “About Us” page by text, infographics and videos, including but not limited to the following:

  • Services or products provided by your company
  • Unique advantages of services, products or teams
  • Company’s experience and story
  • Successful cases, etc.

How to leverage “About Us” page to benefit your business?

By filling in details on  "About Us" page, your company will be able to rank higher on the “Partnerships” page, making it easier for your potential clients to find you.

Trust that you are keen to know about how to use the “Partnerships” page to differentiate your business from peers and bring more business. You will find answers in the following paragraphs!

First of all, you can login the business membership account. Then, click the option of “My company” on the top right corner, and enter the editing page of the company profile. Now you can enhance your company profile immediately by following the guide below!

In the editing page of the company profile, a progress bar of “Profile Level” has been added to help you quickly enrich your company’s information, so that your company can be found in the “Partnerships” page and even the ranking can be improved.

If you reach the first star on the progress bar by completing your information, it means that your company can be found on the “Partnerships” page.  If you arrive at the second star, it means that your company has a high level of completeness in the company profile and has the opportunity to stand out from many peers and improve its ranking.

How can you get your company to appear on the “Partnerships” page?

On the “Partnerships” page, potential customers can find your company by selecting the expertise they need.  Therefore, the most critical step for your company to appear on the “Partnerships” page is:

Select the right main expertise and relevant keywords which fit the company’s offerings, so that potential customers can reach you easily.

For example, if your company is a marketing agency specialising in advertising, especially Facebook advertising, you can choose the expertise and add relevant keywords as follows for your reference:

Upon completion of the addition of expertise and keywords, potential customers can find your company on the “Partnerships” page.

How to improve your company’s ranking on the “Partnerships” page? 

The ranking of your company is mainly based on the completeness of your company’s profiles.   To improve your ranking, it’s very important for you to fill in the content of the following aspects in particular. The more comprehensive your profile is, the more views your company will get!

Items

Details

Main expertise and relevant keywords (Other expertise)

The system will place your company in the corresponding category based on your choice of expertise, which is also convenient for potential customers to reach your company based on relevant keywords.  Failure to fill in the expertise may affect the ranking of your company, or your company may not even appear on the “Partnerships” page.

Short description of the company

The short description of the company is shown below your company’s name and will be displayed on the “Partnerships” page to attract customers to click on your company’s profile.  Sample: "10-year experience in building website for businesses in mainland China and Hong Kong".

Corporate mission/ tagline

Introduction of the company’s core philosophy, goals and vision, such as what problems you company tries to solve and what kind of company you hope to     become. 

About Us

The content of About Us will be displayed before the promotional offers, articles and events. You can introduce your company’s services, expertise and successful cases in detail and clearly by text, infographics and videos, so that potential customers can have a better understanding of your company.

Contact Information

You may provide your company’s website, contact number and email address to facilitate enquiries and contact from potential customers.

See sample below for your reference:

On top of the introduction in different languages, you can also add videos and infographics to showcase your company’s edges, hence making your profile more attractive. 

 

In addition, the number and diversity of your articles, events and promotions also help to improve the company’s ranking! If you have any questions about the “Partnerships” page and enriching company profiles, please do not hesitate to contact us at support-visiongo@hsbc.com.hk, our team will get back to you soon!

To differentiate your business from peers and reach out to more potential customers, all at HSBC VisionGo! To receive the latest updates, sign up for our newsletter now! https://www.visiongo.hsbc.com.hk/en/thematicNewsletterSubscribe/5?newslettersTitle=Member%20Sign-up

HSBC VisionGo
HSBC VisionGo