【Case#01】Unique Visual Identity To Improve Your Brand & Business | Article – HSBC VisionGo

Brand identity is what makes a company noticeable. Learn how to develop a top brand identity design for your startup or business.

Design  ·    ·  1 mins read

WashEasy Branding Design

INTRODUTION

Successful brands invariably have a strong visual identity and brand design system that makes them recognizable without even the name or logo being visible. Symbolism, fonts, colour schemes, photographic style – all contribute to an instantly recognizable product personality that uniquely identifies your brand.

CLIENT
T.W.G.H. Wash Easy Dishware Cleaning Service

SECTOR
Non-Governmental Organization

DISCIPLINES
Brand identity, Brand strategy and narrative, Illustration, Print design, Website design and development

ABOUT WASHEASY

WashEasy Dishware Cleaning Service is the first dishware cleaning service social enterprise in Hong Kong, providing open employment opportunities and on-job-training for the disabled. They aim at supporting and providing guidance to the disabled to an independent and rewarding life. WashEasy was set up in 2015 with grant sponsored by Social Welfare Department’s “Enhancing Employment of People with Disabilities through Small Enterprise” project.WHAT THEY DO

Providing efficient, reliable and high quality dishware washing services for clients including homes, schools, NGOs, Western and Chinese restaurants, clubhouses and restaurant chains, they aim to lessen the problem of frontline manpower shortage and reduce clients’ operation costs.THE DESIGN SOLUTION

To break free from the stereotyping of social enterprise, we come up with a new brand identity that is fresh, vigorous and modern to champion WashEasy’s core value of social inclusion and diversity. Water splash and people are chosen as key elements to represent the company nature and their humanity.WATER SPLASH X PEOPLE

To break free from the stereotyping of social enterprise, we come up with a new brand identity that is fresh, vigorous and modern to champion WashEasy’s core value of social inclusion and diversity. Water splash and people are chosen as key elements to represent the company nature and their humanity.COLOR SETTING

We match aquamarine with lime to develop a young and energetic colour palette that underscores the cleanliness, vitality and green sprite of WashEasy’s services.GRAPHIC ELEMENTS

Refreshing illustrations such as water splash, bubbles and sparkling stars are featured, accompanying by the lively colours, to set a cheerful tone for the socially conscious group.

BRAND APPLICATIONS

The graphic styles are the important elements to extend the brand idea through various branding application such as icon, print, website...etc.

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