WhatsApp Business API new pricing model for 2022 | Article – HSBC VisionGo

WhatsApp Business API pricing worldwide plus the new pricing model for 2022
Marketing  ·    ·  3 mins read

As of 2021, WhatsApp is the most popular global mobile messenger app worldwide according to Statista. With around 2 billion monthly active users, WhatsApp is the door to numerous business opportunities. Many businesses from across industries have been utilizing WhatsApp Business API to reach potential customers. If you have not started yet, now is the perfect time for you to get a glimpse of the pricing model of it and begin planning.

What is WhatsApp Business API?

Users are strongly encouraged to partner with global business solution providers that are messaging experts in the field of enterprise business to customer communications. Simply put, an API is a must if you wish to connect with customers via WhatsApp.

In addition, businesses can utilize WhatsApp links, which make it even easier for customers to contact them, and use a WhatsApp Manager to better manage the surge in conversations!

Let’s meet the official WhatsApp Business API

To read more information about WhatsApp Business API, you can check out our blog.

Switch to a conversation-based pricing model in 2022

WhatsApp has announced a new pricing model, switching from notification-based to conversation-based, effective from 1 February 2022. In other words, businesses will be charged per conversation instead of notifications sent.

Conversations are divided into two categories which are user-initiated and business-initiated. Rates for the two categories vary by market. 

Cost per conversation in USD


Business-Initiated Rate

User-Initiated Rate

Hong Kong

$ 0.0745

$ 0.0224


$ 0.0745

$ 0.0224


$ 0.0732

$ 0.0220

United States

$ 0.0147

$ 0.0088

You may visit Facebook’s website for more information.

What affects the price?

If you are using WhatsApp Business API already, you should understand how the old model works. Before we dig deeper, let us explain what template messages are. According to Facebook, businesses need to follow specific formats when drafting a notification send-out, more importantly, the content has to be consistent with its terms and policies.

As for the WhatsApp Business API pricing, a clear price schedule has been released. Here are the key elements that affect the messaging costs:

Message types

1. Template messages

Template messages are pre-approved message templates for outbound notifications like delivery alerts and appointment reminders and cannot be used for marketing purposes.

You must use a WhatsApp Template Message if more than 24 hours have elapsed since the user’s last response to you. Any other types of messages sent outside the 24-hour window will fail to reach the user.

For example, if you want your customer to receive this message:

“Hi Harry! Your Order Number: 20200120 has been dispatched. Thank you!”

You will need to submit the following template:

“Hi {{1}}! Your Order Number: {{2}} has been dispatched. Thank you!”

2. Session messages

Session messages are any messages sent and received in response to a user-initiated message and do not require pre-approval.

A messaging session starts when a user sends you a message and lasts for 24 hours from the most recently received message.

You can wait for users to message you, or you can send a Template Message to invite the user to respond. 


The fee depends on the country code/area code of the receiver, together with the volume of Templated Messages delivered in a calendar month to a given country or region.

Customer care window

If a customer sends a message to you, the 24 hours following the last message received from the customer is known as the Customer Care Window. Although WhatsApp itself will not charge you for any messages you send to that customer during the window, some WhatsApp API providers do charge a small fee. However, WhatsApp does charge for extra messages sent beyond the Customer Care Window and the charges will be put on credit.

Pricing effective date

WhatsApp has the authority to renew the rate card on a monthly basis, and updates will take effect the first day of the calendar month following such changes.

How much do WhatsApp Business API providers charge?

The above table represents the price determined by WhatsApp and every WhatsApp Business Solution Provider has its own subscription plans and pricing. Twillo, one of the authorized providers, has user-friendly pricing.

For template messages, Twilio charges an additional $0.005 USD on top of WhatsApp Business’s template message charge, bringing the cost to $0.0555 USD ($0.43 HKD) per template message to Hong Kong. 

As for session messages, Twilio charges a flat fee of $0.005 USD for each inbound and outbound session message worldwide.

Read this to understand everything about Template Messages and Session Messages.

Understand the Billing Process

Once your business starts implementing the WhatsApp Business API, it is of utmost importance for you to learn how to view payments and understand the invoice.

When creating a WhatsApp Business account, the system requires you to apply for a line of credit. After the application has been approved, a monthly invoice will be shown in the Payment Settings section within your WhatsApp Business Manager.

As mentioned above, the invoice that includes all spending associated with the same WhatsApp Business Manager will be emailed to users during the first week of each month. The payments can then be settled by bank transfer to the Facebook bank account listed on each invoice. To avoid late payment charges, fees should be paid within 30 days following the invoice date.

The billing process is even simpler for SleekFlow customers! All you need to do is top-up your WhatsApp credits through the SleekFlow platform and the WhatsApp fees will be automatically deducted depending on your usage.

Learn more: https://bit.ly/3FVujRh