Why we need WhatsApp Business. Pricing in both Hong Kong and Worldwide | Article – HSBC VisionGo

Interested in using WhatsApp for your business? It’s not that complicated! We have put together a complete guide to show you how!
Marketing  ·    ·  4 mins read

Ever since Facebook announced its acquisition of WhatsApp for over $140 billion in 2014, it had never revealed its revenue system. Everything changed in 2018 when WhatsApp finally confirmed to start charging for their WhatsApp Business service.

The WhatsApp Business app is still free to download, but in return, companies have to pay a fee for each end-to-end message sent. For every WhatsApp商業版API account, a fixed price is charged per message and the pricing depends on the destination country.

Interested in using WhatsApp for your business? It’s not that complicated! We have put together a complete guide to show you how. Check out the pricing and billing process here.


What is the WhatsApp API?

Users are strongly encouraged to partner with global business solution providers that are messaging experts in the field of enterprise business to customer communications. Simply put, an API is a must if you wish to connect with customers via WhatsApp.

In addition, businesses can utilise WhatsApp links, which make it even easier for customers to contact them and use a WhatsApp Manager to better manage the surge in conversations!

As of October 2020, there are 65 WhatsApp Business Solution Providers (BSPs) in total, with 21 of them also offering Facebook Messenger Service.


Introduction to the Official WhatsApp Business API


Factors that Affect the Message Fees Pricing

Before we dig deeper, you should first understand what “Template Messages” are. According to Facebook, businesses need to follow specific formats when drafting a notification send-out, more importantly, the content has to be consistent with its terms and policies.

As for the pricing, a clear Price Schedule has been released. Here are the key elements that affect the messaging costs:


Message Types

1. Template Messages

Template Messages are pre-approved message templates for outbound notifications like delivery alerts and appointment reminders and cannot be used for marketing purposes.

You must use a WhatsApp Template Message if more than 24 hours has elapsed since the user’s last response to you. Any other types of messages sent outside the 24-hour window will fail to reach the user.


For example, if you want your customer to receive this message:

“Hi Harry! Your Order Number: 20200120 has been dispatched. Thank you!”


You will need to submit the following template:

“Hi {{1}}! Your Order Number: {{2}} has been dispatched. Thank you!”


2. Session Messages

Session Messages are any messages sent and received in response to a user-initiated message and do not require pre-approval.

A messaging session starts when a user sends you a message and lasts for 24 hours from the most recently received message.

You can wait for users to message you, or you can send a Template Message to invite the user to respond. 


Country/ Region

The fee depends on the country code/ area code of the receiver, together with the volume of Templated Messages delivered in a calendar month to a given country or region.


Customer Care Window

If a customer sends a message to you, the 24 hours following the last message received from the customer is known as the Customer Care Window. Although WhatsApp itself will not charge you for any messages you send to that customer during the window, some WhatsApp API providers do charge a small fee. However, WhatsApp does charge for extra messages sent beyond the Customer Care Window and the charges will be put on credit.


Pricing Effective Date

WhatsApp has the authority to renew the rate card on a monthly basis, and updates will take effect the first day of the calendar month following such changes.

Sell better as one team on all messaging channels.

Talk to our product specialists to set up your Social CRM and deliver great customer experiences from your sales, support and marketing teams.


Cost per Template Message in Different Regions

WhatsApp has compiled the usage fees in 6 currencies, including USD, EUR, INR, IDR, GBP and AUD. Amongst all supported countries, India enjoys the lowest cost as each template message only costs $0.0042 USD for the first 250K messages. Meanwhile, the cost per message is the most expensive in Germany, where every template message costs $0.0858 USD, which is roughly 20 times that of India’s cost.


Asia

Destination

Cost/ Message (USD)

India

$0.0042

Indonesia

$0.0240

Malaysia

$0.0407

Pakistan

$0.0253

Israel

$0.0232

United Arab Emirates

$0.0235

Saudi Arabia

$0.0260

Rest of Asia-Pacific

$0.0505

Rest of Middle-East

$0.0514

Europe

Destination

Cost/Message (USD)

France

$0.0768

Germany

$0.0858

Italy

$0.0420

Holland

$0.0800

Russia

$0.0477

Spain

$0.0380

Turkey

$0.0100

United Kingdom

$0.0398

Rest of Western Europe

$0.0750

Rest of Central & Eastern Europe

$0.0619

North America

Destination

Cost/Message(USD)

United States of America

$0.0085

Canada

$0.0085

South America

Destination

Cost/Message(USD)

Argentina

$0.0415

Brazil

$0.0473

Chile

$0.0586

Columbia

$0.0100

Mexico

$0.0266

Peru

$0.0444

Rest of Latin America

$0.0515

Africa

Destination

Cost/Message (USD)

Nigeria

$0.0319

South Africa

$0.0200

Egypt

$0.0687

Rest of Africa

$0.0576

As for all other countries that are not listed in the tables above, a flat rate of $0.0541 is charged for every business message sent. It is important to note that WhatsApp Business should not be used in Crimea, Cuba, Iran, North Korea, and Syria.

WhatsApp Business in Hong Kong: Cost per Message is about HK$0.4

Hong Kong and China are classified under “Rest of Asia Pacific”, thus, the Template Message cost ranges between $0.0415 to $0.0505 USD, depending on the total volume of messages delivered.

According to the exchange rates on 11/10/2020, the cost per message is about $0.32 to 0.39 HKD. In other words, if you plan to send one Template Message to 10 thousand customers every month, the approximate monthly cost will be $3,900 HKD.

As the price is not fixed, the higher the volume of messages, the lower the cost per message.

Message Volume

Cost/Message (USD)

First 250K

$0.0505

Next 750K

$0.0497

Next 2M

$0.0489

Next 3M

$0.0464

Next 4M

$0.0440

Next 5M to 25M

$0.0415

The above table represents the price determined by WhatsApp and every WhatsApp Business Solution Provider has its own subscription plans and pricing. Twillo, one of the authorised providers, has a user-friendly pricing.

For Template Messages, Twilio charges an additional $0.005 USD on top of WhatsApp Business’s Template Message charge, bringing the cost to $0.0555 USD ($0.43 HKD) per Template Message to Hong Kong. 

As for Session Messages, Twilio charges a flat fee of $0.005 USD for each inbound and outbound Session Message worldwide.


Understand the Billing Process

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Head to SleekFlow for the full story.

Crystal Wong
Crystal Wong
Sleekflow
Sleekflow