Time｜30th Apr 2020. 1700-1830 (HK, GMT+8)
Speaker | Alice Tong, Head of Marketing APAC, Content Solutions, The Economist.
Language | English
Application Fee | Free
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🚀 What you'll learn...
1.How to optimize your content marketing efforts in the harsh period.
2.How to communicate effectively with customers and find the right balance between “tone-deaf” and “COVID-fatigue”.
3.How businesses can stay relevant, emerging at the end of this crisis as winners.
4.Current examples from "The Economist" to showcase these skills.
During the COVID-19 crisis, companies worldwide turned to content marketing. From the more obvious ones such as pharmaceuticals and online retailers, to luxury brands and fashion companies, and even local business owners, all are chipping in to contribute in ways that they can to fight this global crisis. As a marketer, it can be difficult yet crucial to build strong positive brand associations with their customers. This webinar will guide you through the essential skills to engage the audience in a crisis along with real examples. The webinar will allow time for lots of questions, and will provide actionable insights to take away and apply.