Selling & Marketing with WeChat 微信電商的商機及營銷策略 | Event – HSBC VisionGo

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受到新型冠狀病毒疫情影響,中小企業紛紛尋求線上渠道拓展業務。香港政府更推出遙距營商計劃,資助企業開展及鞏固網上業務。在新一輪數碼轉型的趨勢下,電子商務及數碼營銷增長最為顯著。WeStart HK 特別舉上網上研討會,邀請到香港中旅集團旗下跨境電商平台中旅巴士商城和專注跨地域新媒體營運及數碼營銷的iClick Interactive,與我們探討初創及中小企業該如何借助跨境電商市場的優勢,充分利用精準營銷捕捉目標受眾。

內容重點:

- 中國跨境電商市場趨勢

- 中旅巴士商城銷售網絡及引流推廣活動

- 350萬活躍用戶,你可能不知道的微信影響力

- 如何透過精準營銷方法在微信捕捉你目標受眾

With the coronavirus pandemic heavily impacting business and daily lives, many businesses have gone digital with their operations. The HKSAR government’s Distance Business Programme even offers 100% financial assistance for enterprises to turn their operations online.

Riding the new wave of digital transformation, e-commerce and digital marketing have seen the biggest growth. With high demands from mainland China, WeStart HK is pleased to invite HKCTSBUS, the cross-border commerce arm of the HKCTS group, and iClick Interactive on a webinar focusing on WeChat commerce and the relevant marketing strategies.

Key takeaways:

- The China cross-border e-commerce market trends

- HKCTSBUS’s sales network and promotion support

- The influence of WeChat – 3.5M monthly active users

- Implementing precise marketing strategies to reach your target customers

*The event will be conducted in Cantonese*